Tools
Each tool is a text box. Write or paste your draft, and it is reviewed automatically against named checks. Every run is saved with its date, so you can see what changed between versions.
The one-page voice document
This is the account's voice on one page, written as rules rather than adjectives. Write the positioning sentence, the six rule sets and three before and after rewrites; it is finished when a second writer can follow it.
Not openedEarly accessPillars against the idea bank
This ties every idea in your bank to one of three to five content pillars, each linked to a goal. Write the pillars with their goals, then each idea under its pillar; the ideas that fit none are the finding.
Not openedEarly accessMinutes per post, from the timer
This works out how many minutes a post really takes, by format, from timed batch sessions. Write each session's format, the posts it produced and the minutes on the timer.
Not openedEarly accessFourteen days at the counter
This reads fourteen days of your inbox log to set how quickly the account answers. Write when each message arrived, when it was answered, and what was left undecided.
Not openedEarly accessRetainer, from your own record
This builds a retainer price from the minutes you recorded, not a figure you heard. Write your production hours, counter hours and operating hours from your own logs, and the hourly rate the work has to earn.
Not openedLevel 0, freePlatform plan and rejection
This defends the two platforms a business will use and names the one it will not. Write, for your real business, why each chosen platform fits, and the platform you are rejecting with the condition for revisiting it.
Not openedEarly accessAudience statement sharpener
This sharpens a broad statement about who the account is for into one a stranger could recognise themselves in. Write the broad version first, then a version that names who these customers are and what they need.
Not openedEarly accessGoal ladder
This turns a posting habit into a goal that can be judged at the end of the period. Write what should happen, who should do it, how it will be measured, and by what date.
Not openedEarly accessContent plate
This checks your planned week of posts against the balance of content you decided in advance. Write the balance you set, then each post with its category and its format.
Not openedEarly accessPublication destination check
This checks that a post actually appeared everywhere it was meant to. Write one row per destination, such as the Facebook Page and the Instagram account, with what you saw on the account itself rather than the confirmation message.
Not openedEarly accessAccount custody record
This records who owns each business account, who can recover it, and who still holds access they no longer need. Write one row per account, and never write a password here.
Not openedEarly accessWeek One evidence audit
A text box for your draft. Write or paste it in, and the review checks it for something specific, for a number, and for a next step.
Not opened