Tools
Each tool takes a draft and returns a review against named tests. Every run is kept and dated, so you can see what changed between versions.
The one-page voice document
Rules, not adjectives. The test is a second writer, and the page is finished when the test passes.
Not openedPillars against the idea bank
Every idea sits under a pillar or it does not get made. The orphans are the point.
Not openedMinutes per post, from the timer
Timed sessions in, minutes per post by format out. The number prices the retainer two levels from now.
Not openedFourteen days at the counter
The log in, the norm out: median response time, when messages actually arrive, and what was left undecided.
Not openedRetainer, from your own record
Your recorded minutes, not a number you heard. The invisible hours are the whole argument.
Not openedPlatform plan and rejection
Two platforms defended, one rejected with the condition for revisiting it. Use your real subject.
Not openedAudience statement sharpener
Turn a broad statement about customers into one a stranger can recognise themselves in.
Not openedGoal ladder
Four questions. A statement missing any of them cannot be assessed at the end of the period.
Not openedContent plate
Your own planned week, checked against a balance you decided in advance.
Not openedPublication destination check
One row per destination. A confirmation message is not evidence that a destination published.
Not openedAccount custody record
Who owns each account, who can recover it, and who holds access they no longer need. Never record a password here.
Not openedWeek One evidence audit
The eleven artefacts, the real subject each was made for, and where each one is.
Not opened