Simulations
2 branching
Branching, and constrained: an early decision closes options later on. That is the whole point of running one rather than reading about it.
The campaign room
Eight weeks, £11,600, and five people who want five different answers. The agency has a 6.2. You have a holdout, a much smaller number, and an interval wide enough to drive a van through.
Run itThe funnel review
A campaign delivering clicks and not sales. Three people in the room already know what the problem is, they disagree about which one, and the budget moves on Friday unless somebody establishes something first.
Run it